We are committed to continuously searching for sustainable alternatives for production techniques, fabrics and raw materials. The fashion industry is one of the most environmentally damaging industries in the world, which is why it is of the utmost importance that forward-thinking designers create sustainable, functional and timeless alternatives. Rainwear, by definition, is designed to protect us from the elements. The efforts we make to restore the connection with nature
by adopting sustainable ways of designing is our way of giving back and protecting the elements from us and our behaviour. We want to prove that fashion and innovation don't have to spoil the planet.
Our raincoats are made from recycled plastic. Our polybags are biodegradable. We use recycled, reused and reusable cardboard boxes. Even the lining and tape are made from recycled materials. All our garments are free of animal products.
In 2022 we will recycle over a million (yes 1,000,000) plastic bottles in our raincoats. In the next 2 years we expect to grow to a level where we recycle at least 5 million plastic bottles per year. Even though ambitions to grow are an inherent part of our strategy, we always match supply with demand. Overproduction or deadstock is not in our dictionary. Clearance sales and other ways to exaggerate
you will not find there either.
In line with the United Nations Sustainable Development Goals blueprint, MAIUM adopts the following practices (numbered by UNSDG) to strive for: Gender equality (5), Decent work and economic growth (8), Industry innovation and infrastructure (9), Sustainable cities and communities (11) and Responsible Consumption and Production (12).
CARE AND REPAIR
To extend the life of your MAIUM as long as possible, we recommend: Wash at 30 degrees. Please note: the Puffer and Lightweight Puffer cannot be washed. Hang up after use. Do not iron. Not in the dryer. Do not store or fold when wet. In the unlikely event that you encounter a manufacturing defect within the one-year warranty period, you can always exchange your MAIUM with us. We will then ensure that the jacket gets a second life.
EDEN REFORESTATION PROJECTS
In partnership with the Eden Reforestation Projects, Maium plants over 10,000 trees each year. This is how we neutralize our C02 emissions and
we make a positive contribution to biodiversity. For more information – edenprojects.org.