Overproduction in the fashion industry is a major environmental challenge, and at MAIUM, we don’t want to contribute to it. Growth remains part of our strategy, but we tailor our offerings as closely as possible to demand. Overproduction and deadstock are not part of the way we work. Part of our collection is permanent and carries over from season to season, which helps limit long periods of unsold inventory. Our seasonal collection is produced solely based on actual orders.
We focus on building long-term partnerships with our manufacturing teams and view product quality and sustainability as a shared responsibility. By visiting our factories at least once a year, we stay closely involved in how our products are made and identify areas for improvement.
In our search for manufacturing facilities close to the source of raw materials, we found the right partners in Hebei Province, China. This region is known for its expertise in outerwear manufacturing, particularly in the production of technical and waterproof clothing.
In 2021, we conducted a baseline assessment of our emissions and established partnerships to reduce CO2 emissions in our supply chain and, where necessary, offset them. As part of this effort, we have partnered with Eden: People+Planet, formerly Eden Reforestation Projects. Their work focuses on restoring landscapes through partnerships with local communities, supporting both ecological restoration and long-term benefits for those communities.
