The overproduction of the fashion industry poses a major environmental challenge, and at MAIUM we refuse to exacerbate that problem any further. Even though growth ambitions are inherently part of our strategy, our supply is seamlessly matched to demand - overproduction or deadstock is not in our dictionary. Part of our collection is permanent, meaning it carries over from season to season. As a result, we aim to minimize long downtime of inventory. The seasonal collection is produced only on actual orders.
We are focused on developing long-term partnerships with our manufacturing teams and see it as a joint effort to improve the sustainability and quality of our products. We achieve this by visiting our factories on a regular basis to learn more about how and where new opportunities are developing - unfortunately, due to COVID restrictions, we have not been able to visit our partners as often as we would have liked, but fortunately we are able to communicate well through our local representatives with online meetings and via email.
In our search for production facilities close to the source of raw materials, we ended up in Hebei Province in China. Factories in this area are widely known for their unparalleled production techniques for manufacturing outerwear, especially waterproof clothing.
In 2021, we conducted a baseline emissions assessment and formed partnerships to minimize carbon emissions from our entire supply chain and further offset them where necessary. As part of this effort, we are partnering with the Eden Reforestation Projects who plant a tree for every garment we produce. Operating in 10 project countries around the world, Eden plants nearly a million trees a day, maintaining planting levels even in the face of social unrest, extreme weather and other disruptions. Meanwhile, local communities facing extreme poverty are given new opportunities for economic self-sufficiency, improved health and education.
