The overproduction of the fashion industry poses a major environmental challenge, and at MAIUM we refuse to exacerbate that problem any further. Even though growth ambitions are inherently part of our strategy, our supply is seamlessly matched to demand - overproduction or deadstock is not in our dictionary. Part of our collection is permanent, meaning it carries over from season to season. As a result, we aim to minimize long downtime of inventory. The seasonal collection is only produced on actual orders.
We are focused on developing long-term partnerships with our production teams and consider it a joint effort to improve the durability and quality of our products. We achieve this by visiting our factories at least once a year to learn more about how and where new opportunities are developing.
In our search for production facilities close to the source of raw materials, we ended up in Hebei Province in China. Factories in this area are widely known for their unparalleled manufacturing techniques for the production of outerwear, particularly waterproof clothing.
By 2021, we have conducted a baseline emissions assessment and have formed partnerships to minimize and, where necessary, further offset carbon emissions from our entire supply chain. As part of this effort, we partnered with the Eden Reforestation Projects who plant a tree for every garment we produce. Operating in 10 project countries around the world, Eden plants nearly a million trees a day, maintaining planting levels even in the face of social unrest, extreme weather and other disruptions. Meanwhile, local communities facing extreme poverty are given new opportunities for economic self-sufficiency, improved health and education.
