MAIUM x Van Gogh Museum
Discover Art in Every Drop; Maium's Poncho Reveals a Hidden Masterpiece,
Vincent van Gogh's Almond Blossom.
Maium and the Van Gogh Museum share a love of nature and value sustainability. By choosing to bike more often, we not only reduce pollution, but also reconnect with the beauty of our surroundings and nature.
We can make a difference, pedal by pedal.
Van Gogh liked to paint large blossom branches against a blue sky. Almond trees, which bloom early in spring and symbolize new life, were a favorite subject of his. He was inspired by Japanese printmaking and borrowed from it the subjects, bold outlines and positioning of the trees.
'The weather is changeable, often windy and cloudy skies - but the almond trees are beginning to bloom everywhere.'
- Vincent van Gogh to his brother Theo, Arles, about Friday, March 16, 1888
Maium reinterprets this Van Gogh masterpiece, merging his timeless artwork with innovation and contemporary design. Maium and the Van Gogh Museum developed a unique poncho that reveals a hidden print when touched by water. With each raindrop, the magic of this collaboration comes to life, transforming the rain into a dynamic canvas.
February 1890, Saint-Rémy-de-Provence
Vincent van Gogh (1853 - 1890)
Almond Blossom
Oil on canvas, 73.3 x 92.4 cm,
© Van Gogh Museum, Amsterdam
(Vincent van Gogh Foundation)
The Maium x Van Gogh Museum poncho for women is a unique, fully waterproof raincoat. An extra waterproof layer always at hand. When the fabric comes into contact with water, Van Gogh's drawn Almond Blossom will be revealed. This raincoat folds easily into the built-in pouch. Easily converts into an even larger poncho for use on a bike or e-scooter. Made from 77 recycled PET bottles.
