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MAIUM X LENOVO

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At the beginning of this year, we were asked to design an innovative, experimental and fashion-forward garment for the Lenovo Tab Wear collection that focused on me-time. Immersing yourself in me-time, allowing you to prioritize your well-being while doing what you want, whenever and wherever you want.

Our design is inspired by metamorphoses in nature, like a butterfly emerging from its cocoon. We wanted to design a garment that feels so comfortable that you won't want to take it off, but that also transforms into something functional and fashionable. At first glance, this looks like an ordinary poncho, but when inflated it's almost magical: the jacket becomes a cozy cocoon. When the jacket is transformed into a hammock, the wearer can feel like a butterfly in a cocoon and enjoy me-time in nature. The jacket is made from 66 recycled PET bottles, with the aim of a low CO2 footprint, handmade by certified manufacturers.

A transformative hammock for all seasons to create your me-time cocoon anywhere - disguised in an inflatable poncho