Future Goals

At the outset of 2022, 90% of our main materials used, were made from certified fabrics and all of the production agents we work with became GRS certified in 2022. Nevertheless we have conducted an independent sustainable business scan performed by RethinkRebels in 2022 as well, who have researched potential social and environmental risks throughout our entire supply chain. Our focus over the past 5 years was mainly in developing a durable and qualitative collection with all the required material certificates. All our decisions have always been made in the most conscious approach possible. In analyzing the sustainable business scan, executed by RethinkRebels, we concluded that a big part of our focus in 2023 should be on documenting our social and environmental requirements. We aim to do this by setting the following goals;

Short term goals 2023/2024

- MAIUM to become GRS certified as a brand 

- Develop a Code of Conduct (COC) and make sure all of our suppliers commit to the COC by signing the document before year end

- Develop a Restricted Substances List (RSL) and Manufacturer Restricted Substances List (MRSL) to which all our suppliers should commit. 

GRS Certification

GRS certification is usually limited to the production process, MAIUM takes it a step further and want to become GRS certified as a brand. The Global Recycled Standard is an international, voluntary, full product standard that sets requirements for third-party certification of Recycled Content, chain of custody, social and environmental practices, and chemical restrictions. The goal of the GRS is to increase use of recycled materials in products and reduce and eliminate the harm caused by production (source: Global Recycled Standard Implementation Manual 4.2). 90% of our main materials are currently certified and traceable through the certification process. Our aim is to become certified as a brand, this way we can make sustainable and recycled claims on all our products.

Code of conduct

A Code of Conduct (COC) is developed for all our suppliers, those who are assembling products as well as producing fabrics, trims and even raw materials. Our Code of Conduct is based on the BSCI principles because we want to use the BSCI audits as a tool to make sure the COC is maintained. The main principles will be based on compliance with working conditions, working environment and environment & society. All our suppliers will sign the agreement to comply with our COC by the end of 2023.


A Restricted Substances List (RSL) shows a list of chemicals and substances that should be banned from our garments and production process at all times. The purpose of developing a RSL is to reduce the use of hazardous substances in our goods and supply chains. By the end of 2023 all our partners in tier 1 and tier 2 should have signed an agreement to comply with the RSL. Through our material certificates we already know there are no restricted substances used in our fabrics. However we want to have this documented for transparent communication with our customers and partners.


In accordance with the EU Green deal, the sector’s circular textile plan aims to produce each garment from 50% sustainable materials by 2030 and fully circular by 2050. As a brand we constantly seek to incorporate circular and durable practices into our design process. Within the upcoming year we will research what possibilities we see for our garments and fabrics once they reach the end of life stage. Recycling rainwear is currently a challenge within our industry, therefore we are looking into repairing, renting or second life opportunities.

Long term goals and strategy for 2025

- B Corp-certification
- 100% traceability in our supply chain from tier 1 until tier 4
- 100% 3rd party independent social audits from tier 1 until tier 4

B Corp certification

B Corp certification is an international certification for profit-driven companies that have an impact on people and the environment and who have given sustainability a permanent place in their business operations and know how to create value in alternative ways. In order to become B Corp certified, their movement is not focusing on a single domain, but takes a holistic view at the entire business. It is about being conscious of profitability through a healthy balance between sustainable production and working culture. We therefore consider this an important goal for 2025 and will put this on our agenda as a KPI from 2024 onwards.

100% Traceability

To make substantial steps in improving our supply chain, it is vital that we make our entire supply chain as transparent as possible. MAIUM currently has insight into its partners from tier 0 to tier 2 and we want to expand this to tier 4 in 2025. By making this fully transparent, we can take corporate responsibility and reduce social and environmental risks.

100% Social audits

By conducting social audits throughout the entire supply chain (tier 1 to tier 4), we can detect and improve social risks in our chain in collaboration with our partners. These social audits are now carried out up to and including tier 2, in 2025 we want to expand this to tier 4.