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SUSTAINABILITY

MAIUM is a brand rooted in urban movement. We make stylish products with a strong focus on quality, functionality and sustainability. Our priority is and always has been to run our business through conscious and responsible decision-making. We feel it is our duty to get people out of their cars and onto their bikes, no matter the weather.

Rainwear by definition is designed to protect us from the elements, we have a sustainable and conscious style of design in an attempt to restore the link with nature, to be able to prove that the combination of fashion and innovation does not have to be expensive.

While we are proud of our achievements in recent history, there is still a long way to go, for us and for the fashion industry as a whole. Consequently, we remain ambitious to continuously improve. Check out our future goals for improvement here.

In line with the shared blueprint as defined in the United Nations Sustainable Development Goals, MAIUM applies practices to pursue: Gender equality (5), Decent work and economic growth (8), Industry innovation and infrastructure (9), Sustainable cities and communities (11), Responsible consumption and production (12) and Living on land (15).

We believe that honesty and transparency are the basis for joint growth and development. Our sustainability plan for the coming years to grow, take responsibility and reduce our negative impact is based on environment, health and circularity.

For more information, click on one of the following 5 pillars.