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MAIUM X LENOVO

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Early this year, we were asked to design an innovative, experimental and fashion forward garment for the Lenovo Tab Wear collection that focused on me-time. Immersing yourself in me-time, allowing you to prioritize your well-being while doing what you want, when and where you want.

Our design was inspired by metamorphoses in nature, like a butterfly emerging from its cocoon. We wanted to design a garment that feels so comfortable that you don't want to take it off, but that also transforms into something functional and fashionable. At first glance this looks like an ordinary poncho, but when it is inflated it is almost magical: the coat becomes a cozy cocoon. When the coat is transformed into a hammock, the wearer can feel like a butterfly in a cocoon and enjoy me-time in nature. The coat is made from 66 recycled PET bottles, aiming for a low carbon footprint, handmade by certified manufacturers.

A transforming hammock for all seasons to create your me-time cocoon anywhere - disguised in an inflatable poncho