Maium x 00.thestore
Drumroll please … from the 14th of November Maium is part of the 00.thestore pop-up shop in London!
00.thestore brings together a curation of 85 of the most cutting-edge planet-conscious brands this holiday season and we are happy to be part of this selection.
It’s estimated that 23 million unwanted gifts are destined for landfill at Christmas, with the average person receiving 2 unwanted presents. 00.thestore is helping to shift the narrative around festive gifting and instead champion brands and products that are uniquely positioned to serve as thoughtful gifts, forever gifts or gifts actively objecting to the status quo of marketing and promoting a sustainable lifestyle beyond the holiday season.
Maium will present its AW/22 FUTURE GROUND collection together with the newly launched kids collection. Inspired by a retrospective collection of prehistoric art with futuristic multi-media-themed concepts, technology, and utilitarian design, MAIUM transports us from the past to the future.
As an antidote to Black Friday, 00.thestore are hosting Sustainable Saturday on Saturday 26th November, by partnering with bodo to create an online platform. This will feature all products in store to leverage conversations around Black Friday and encourage customers to opt for more planet-friendly choices. For those who can’t make it down to the space, customers will be able to shop the store’s offering online, and bodo will fulfill their order via their eco-friendly delivery service – on demand, the same day, from the store (in UK only).
Alongside the traditional retail offering, 00.thestore will host a range of workshops and panel discussions in the afternoons with leading industry experts from the sustainability space, as well as activists and influential social media personalities. They aim to start a positive dialogue around sustainability and our collective role in preserving natural resources by showcasing ‘good for the planet’ products and providing more knowledge on global issues of waste, overproduction and excessive consumerism.
The space has been designed in collaboration with renowned designer, Yoshi Takagi, Design Director at Monocle and Head of Brand Design at MOO, to bring our vision to life in store. He is curating a select cohort of international product and furniture designers, some award-winning – most recently at London Design Festival, to assemble the store’s interior and visual identity – all to make up the showroom.
You can find us over at 4 Conduit Street W1 until December 22nd.
To be the first to know about the exclusive events, workshops and parties that will be happening in store, sign up to their newsletter here!
We’re so excited, hope to see you in London!