Sustainability

We are committed to continuously searching for durable and sustainable alternatives in production techniques, fabrics and raw materials. The fashion industry is one of the most environmentally harmful industries in the world, which is why it is crucial that forward-thinking designers combine fashion and design to create sustainable, functional and timeless alternatives. Rainwear is, by definition, designed to protect us from the elements. Our attempt to restore the link to nature by incorporating sustainable design practices, is our way of returning the favour and protecting the elements from us, proving that fashion and innovation doesn’t have to cost the earth.

All our materials are certified under GRS and OEKO-TEX(R) Standard 100 principles. Our raincoats are made from recycled plastic. Our polybags are biodegradable. We use recycled, reused and reusable carton boxes. Even our lining and taping is made from recycled materials. None of our garments hold any animal products.

2020 marks the year where we have recycled more than a million (yes 1.000.000) plastic bottles into our raincoats. Over the next 5 years we expect to grow to a level where we recycle at least 5 million plastic bottles each and every year. Even though growth ambitions are an inherent part of our strategy, production supply is seamlessly tailored to demand. Overproduction or deadstock is not in our dictionary. Neither is sale or any other form of stimulation of excessive consumption.

In line with the shared blueprint as defined in the United Nations Sustainable Development Goals, MAIUM adopts the following practices (numbered as by UNSDG) to strive for: Gender Equality (5), Decent work and economic growth (8),  Industry Innovation and Infrastructure (9), Sustainable Cities and Communities (11) and Responsible consumption and production (12).