Sustainability

We are committed to continuously search for durable and sustainable alternatives in production techniques, fabrics and raw materials. The fashion industry is one of the most environmentally harmful industries in the world, which is why it is crucial that forward thinking designers combine fashion and design to create sustainable, functional and timeless alternatives. Rainwear by definition is designed to protect us from the elements, we have incorporated sustainable design practices in an attempt to restore the link to nature, proving that fashion and innovation doesn’t have to cost the earth.

Our raincoats are made from recycled plastic. Our polybags are biodegradable. We use recycled, reused and reusable carton boxes. Even our lining and taping is made from recycled materials. None of our garments hold any animal products.

In 2021 we will recycle more than a million (yes 1.000.000) plastic bottles into our raincoats. Over the next 2 years we expect to grow to a level where we recycle 5 million plastic bottles each year. Even though growth ambitions are an inherent part of our strategy, production supply is seamlessly tailored to demand. Overproduction or deadstock is not in our dictionary and neither is sale.

In line with the shared blueprint as defined in the United Nations Sustainable Development Goals, Maium adopts practices to strive for, Gender Equality (5), Decent work and economic growth (8), Industry Innovation and Infrastructure (9), Sustainable Cities and Communities (11) and Responsible consumption and production (12).

In collaboration with the Eden Reforestation Projects, Maium plants more than 10,000 trees per year. This way we offset our C02 emissions and make a positive contribution to biodiversity. For more information – edenprojects.org.