Sustainability - Maium
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Sustainability

Materials

We are committed to continuously search for durable and sustainable alternatives in production techniques, fabrics and raw materials. The fashion industry is one of the most environmentally harmful industries in the world, which is why it is crucial that forward-thinking designers combine fashion and design to create sustainable, functional and timeless alternatives. Rainwear is, by definition, designed to protect us from the elements. Our attempt to restore the link to nature by incorporating sustainable design practices, is our way to return the favor and to protect the elements against us, proving that fashion and innovation doesn’t have to cost the earth.

All our materials are certified under GRS and OEKO-TEX(R) Standard 100 principles. Our raincoats are made from recycled plastic. Our polybags are biodegradable. We use recycled, reused and reusable carton boxes. Even our lining and taping is made from recycled materials. None of our garments hold any animal products.

Goals

2020 marks the year where we have recycled more than a million (yes 1.000.000) plastic bottles into our raincoats. Over the next 5 years we expect to grow to a level where we recycle at least 5 million plastic bottles each and every year. Even though growth ambitions are an inherent part of our strategy, production supply is seamlessly tailored to demand. Overproduction or deadstock is not in our dictionary. Neither is sale or any other form of stimulation of excessive consumption.

In line with the shared blueprint as defined in the United Nations Sustainable Development Goals, MAIUM adopts the following practices (numbered as by UNSDG) to strive for: Gender Equality (5), Decent work and economic growth (8),  Industry Innovation and Infrastructure (9), Sustainable Cities and Communities (11) and Responsible consumption and production (12).

CARE

Care and Repair

In order to enjoy your MAIUM to its maximum lifetime, please adhere to these usage guidelines to extend the life of our coats. Wash at 30 degrees. Hang out after use. No ironing. No tumble drying.  Do not store whilst still wet.

A set of snap-buttons are added to each of our coats in order to hand over for repair at a local tailor. If due to unlikely circumstances, you encounter a production error which falls under the full year warranty, you can always exchange your raincoat with us. We will make sure your coat will be given a second life.

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